Client Spotlight - How to Realize Staggering Returns

In late 2022, we teamed up with a dynamic, fast-growing business. They were ready to take things to the next level. They had really ambitious goals. And, the drive to match. But, like many growing companies, they needed some expert financial guidance. That's where we came in. Fast forward to two years later. This company has racked up an impressive $4.5M in returns.

So, what’s the secret? Well, it's not a secret and there is no sauce. Get ready for a truth bomb. It’s not just about hiring a Fractional CFO. It’s about how you use that Fractional CFO. There’s no magic wand. But, there is a recipe for success. Here’s how this business did it.

1. Treat Your Fractional CFO Like a True Team Member

From day one, this business integrated our Fractional CFO into their team. No "consultant on the sidelines" here. We’re talking full-on team meetings, regular strategy sessions, board discussions, Christmas parties, summer BBQs, and even charity events.

This isn’t just about feeling like part of the family (though, let’s be honest, who doesn’t love a good BBQ?). It’s about giving your CFO the context they need to understand the heartbeat of your business. This way, their advice is tailored, precise, and way more valuable.

Key Takeaway: Treat your fractional CFO as if they are a true member of your team. The more they know, the better their insights.

2. Regular, In-Depth One-on-Ones: Consistency Is Key

One of the biggest game-changers in this partnership was the weekly one-on-one meetings. These weren’t quick check-ins; they were two-hour deep dives into the business. And, not just related to its financial health. Sure, we covered cash flow, risk assessments, strategic opportunities. But, we also covered more. Operational challenges. Personality issues. Legacy infrastructure remediation. Nothing was off the table.

That consistency meant there were no surprises. Issues were addressed before they became problems, and the company always had a clear financial game plan. It’s like having a financial GPS (forget about Rand McNally). Sure, you might still hit a few speed bumps (slow down, it's a school zone!!), but you won’t get lost.

Key Takeaway: Consistent communication isn’t just nice; it’s necessary. Regular, thorough meetings keep your business on track and allow you to tackle challenges head-on.

3. Balance Expert Advice with Your Own Intuition

Here’s where things get really interesting. This business owner took financial advice seriously - valued it and respected it - but didn’t just implement it blindly. Instead, they synthesized it with their own deep understanding of the business, creating a strategic approach that was uniquely theirs.

The result? Financial strategies that were not only smart but also perfectly aligned with the company’s day-to-day realities. It’s a fine balance. But, when done right, it’s pure gold (cue Bruno, 24k gold).

Key Takeaway: Use your Fractional CFO’s advice as a tool, not a script. Blend their expertise with your own knowledge of your business to create strategies that work best for you.

4. Strategic Planning Drives Growth

Let’s be clear: $4.5 million in returns doesn’t happen by accident. It was the result of careful, strategic planning - something this business prioritized from day one. By involving their Fractional CFO in all key meetings, they were able to make informed, data-driven decisions that drove growth.

It wasn’t just about setting targets; it was about understanding how to reach them. Whether it was optimizing pricing. Streamlining operations. Negotiating contracts. Or  managing cash flow with ninja-like precision, this company turned strategic planning into an art form.

Key Takeaway: Effective strategic planning isn’t just about setting goals; it’s about building the roadmap to achieve them. Your Fractional CFO can help you chart the course.

5. Collaboration Is the Key Ingredient

At the core of this success story is one word: COLLABORATION. This wasn’t a one-way street where the CFO handed down advice from the mountaintop. There was a constant, multi directional dialogue.

From quick calls during the week to full-blown strategy sessions, the company and the CFO worked together - hand in hand - to make things happen. And because of that, they could pivot quickly. Seizing opportunities as they arose. And moving forward with purpose - even when challenges popped up (just like whack a mole, something WILL pop up).

Key Takeaway: Collaboration is the key to unlocking the full potential of a Fractional CFO. Keep the lines of communication open, and be prepared to roll up your sleeves and get involved.

Getting the Most Out of Your Fractional CFO

If there’s one thing to learn from this $4.5 million success story, it’s that the best results come when you treat your Fractional CFO as a true partner. It’s about communication. Collaboration. And, not being afraid to adapt expert advice to fit your business’s unique needs.

The right Fractional CFO (education, experience, and great culture fit) can do wonders for your business. Whether you’re trying to optimize cash flow. Gear up for a big move. Or, just get a better handle on your finances. But to get the most out of the relationship, you’ve got to be willing to do the work. Dive in. Build trust. And work together.

Want to read about more of our success stories, and how we generate a $1.5M return for every $100k spent with us. Of. Course. You. Do.

Check out our Proof today!!

Contact Us

We’d love to hear from you so we can provide you with an experienced CFO perspective you can trust. Fill out the form or give us a call at (813) 710-9327. We’ll be in touch with you shortly to discuss your business needs.

    Tampa Bay Chamber Small Business of the Year Winner Startup

    1315 S Howard Ave Suite 201,
    Tampa, FL 33606
    (813) 710-9327

    Email:
    [email protected]

    © 2024 The William Stanley CFO Group. All rights reserved.
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